; Juice Beauty: one of the largest brands in the list, but still independently owned. Oftentimes these smaller, self-funded makeup, skin care, and personal care brands provide a glimpse into niche-specific interests and values that are shared by beauty consumers — almost like glimmers of the industry's future before the mainstream . Started by two best friends in 2015, this indie brand is big on color, sparkle, and shine. In this list, this is the only high-end makeup brand to be featured and I think it is worth the mention, especially with their Avante Garde aesthetics and the overall Haute feel of the brand. Meet the Geniuses Behind These O-Ward Winning Indie Beauty Brands. Independent makeup brands that offers cosmetics for both the face and body can be hard to find. (vegan) (Leaping Bunny Certified) A Girl's Gotta Spa. 20 Indie Makeup Brands You NEED to try in 2020 We've rounded up 13 of our favorite lesser-known independent makers — and our go-to products from each — to keep you in the know on the underground beauty scene. Here are a few indie beauty brands you need to check out: Chatelier Photo: Chatelier Photo: Chatelier Natural skincare is a must these days, considering that everyone has begun to appreciate the long-term effects of using eco-friendly beauty products. These played on global trends and pop culture, including a . Founded in 2010, this indie brand aims to inspire their consumers to embrace their inner with an array of products inspired by the '80s and '90s. Once I finish up on my Project 20 Pan, I'm interested in checking out some new companies.. but to be honest, there . If you're looking for new skincare, try shopping around at these six indie beauty brands that won't disappoint. Tweet. Ahead are the amazingly affordable indie brands we've been eyeing. We stand against fast fashion, price gouging, and questionable labor practices and advocate sustainable shopping and conscious consumption. We specifically kicked off our Speaking of Curves series , to highlight various indie plus size designers, boutique owners , and brands. Some people have a hard time wrapping their heads around the fact that women can love beauty AND nerd culture at the same time. There's a reason this indie brand has a cult following on Instagram: It rivals Hello Kitty in cuteness, offers a wide range of products (including nail polish, brushes, and lip gloss), and . The colors included remind us of a west coast . Cosmetics 7 - Herbivore 7 - Kat Von D 8 - Tarte Cosmetics 9 - IT Cosmetics 10 - Dermablend 11 - Urban Decay. This Afro-Latina founded brand has only been around since 2018, but it already has an enthusiastic following of makeup-lovers. . Dose of Colors. Indie Makeup Brands JD Glow Cosmetics. With everyone stuck at home, and trends leaning towards the more "no makeup" than "makeup" the past few years, skin care remains the most booming category, with new serums, oils, cleansers, and entire new indie beauty brands popping up by the week. Chaos Makeup Pressed Shadow // Reflection $18 Colored Raine Cosmetics Single Shadow // Chocolate $6.99 Colored Raine Cosmetics Single Shadow // Side of Olives $6.99 Colored Raine Cosmetics Single Shadow// Flashy $6.99 Etude House Oh m'Eye Line Liquid Liner $5.05 Kismet Mascara // Onyx $18 Callis Eyelash Adhesive That's why we love searching for and trying out under-the-radar beauty brands. ; Bleffari Lashes: extensive faux mink false lash collection with special attention to eye shape to helps customers find their perfect lash. A LOT of these brands simply do not have color ranges that cater to WOC. Clean beauty is quickly going mainstream, these 50 brands still encompass that indie spirit and are likely right in your back yard. This is another black owned makeup brand that I just need to support and try their eyeshadow formula, duh! An indie makeup brand can be mainstream, such as Anastasia Beverly Hills and Melt Cosmetics, or it can be niche such as Touch of Glam beauty. I branched out into natural non-toxic makeup almost two years ago but it unfortunately became too much of a hassle for me. Enter: indie makeup. That's why we love searching for and trying out under-the-radar beauty brands. Indie European brands that sell single eyeshadows. Many up-and-coming beauty brands are creating products with various consumers in mind. It was created by Nigerian born, Oxford University grad, Ozohu Adoh, using organic ingredients from Africa, developed in a UK lab. Fun fact: Sugarpill was the first indie cosmetics brand I ever tried and blogged about. Sugarpill. It can feel overwhelming, it can feel fun, or it can feel like some combination of the two. 5 Indie Makeup Brands You Need To Know About. The luxury makeup brand is a relative newcomer to this list, as it recently underwent an overhaul in formulations and processes. MK: "Product placement is not as easy as it used to be, but it is still possible. Luscious, one of Pakistan's first major makeup brands, launched in 2007 and offered products formulated for south Asian skin types. With over 240 brands present at the 2019 Indie Beauty Expo, this is just a shortlist of the brands and products that we're adding to our fall shopping list. image via Illamasqua. Supporting indie brands and businesses is a passion of mine AND TCF; especially being the owner of my own beauty brand AP Young Beauty Collection. "The landscape of the beauty industry has shifted in large part because of the emergence of millennial and Gen-Z buyers whose preferences have helped indie brands carve into the market share of longstanding beauty . Oldest; Newest; Helpful; 1 2 Next → May 03, 2011. Today, the Givenchy Prisme Libre loose powder is a French makeup artist favorite for mattifying the skin and evening out the complexion. They've stood the test of time, yes, but they had to start somewhere. While they may start small, some grow to be worth billions of dollars.. It's no wonder as statistics show that about 93% of Indie companies are owned by women and 90% of shopping for personal care products is done by women. 1/25. 1. Try: The Hydrating Mist, £40, to soothe dry, itchy skin. Some brands that aren't independent would be Benefit, Cover Girl, or Kat Von D. But just like any brand there are pros and cons to buy from an independent brand. Colourpop has really made a name for themselves as an indie brand. Melt Cosmetics is one of the hottest brands around at the moment. 6. Formed in 2016, the beauty brand advocates for "beauty for all" — its website encourages people to use its makeup "regardless of age, sex, skin color, religion, or socioeconomic status." Like many other indie brands, Ace Beautè is also cruelty free. Combining long-wearing formulas with easy-to-wear shades, each product features organic, cruelty-free, and primarily vegan ingredients that help nourish and protect the skin so it . Aether Beauty: crystal infused clean vegan cruelty free makeup with recyclable packaging. Sephora. Nicolas Degennes took the brand even further in the 2000s. For all lipsticks, I recommend using a lip pencil to help get clean lines. The color cosmetics are bright and bold, but it's their glitter offerings in every shape and color that have us completely obsessed. Similarly, brands owned by parent companies may be mainstream or niche. Follow 19. Exfoliate your lips. No. Indie brands are exploding onto the beauty and fashion scene. Le Prisme Visage was created as a four-in-one powder for the face which offered women the ability to sculpt their face. 21 Indie Beauty Brands You Need to Know About Twenty One Pilots, Rosie Assoulin, and The Grand Budapest Hotel — there's something gratifying about discovering an indie hit before it gets big . Their website is a hot pink, Art Deco wonderland, which perfectly aligns with their girly-yet-chic aesthetic. Support the indie beauty brands on Amazon by shopping sales and deals from skincare and makeup brands like Fluide, Eight Saints . IBY Beauty took Rosehip Seed Oil and Coachella, and made a baby out of it. Instead, they're usually financed by their founders and, according to Indie Beauty Expo, the indies are one of the fastest-growing product categories on the market. Ipsy described Melt Cosmetics as "a social media makeup darling" due to gaining traction through social media . Some brands that aren't independent would be Benefit, Cover Girl, or Kat Von D. But just like any brand there are pros and cons to buy from an independent brand. Colourpop. All makeup brands fall into one of two categories: Indie or Not Indie.For decades, the mainstream beauty market was dominated by brands owned by large beauty conglomerates (often called parent companies) such as Estee Lauder, L'OREAL, and Shiseido.Brands owned by a parent company benefit from shared resources, distribution power, and marketing dollars. Atomic makeup. These brands aren't talked about enough. Does anyone have any recommendations? They offer every kind of makeup product you can think of from eyeshadows, lipstick, concealer to brushes. Eyeshadow stacks are also available. The brand: Around since 2004, Hourglass has been a cruelty-free brand from the very beginning, long before it was the "it" thing to do. You want to find unique gifts for those special people in your life and it's even better when you are also able to support small indie brands at the same time. full coverage organic . Below is a small list of my personal favorites. Shops I've Bought From: Happy Go Aromaleigh. Technically, Grown Alchemist is a skincare brand, but since our hair is an extension of our skin and scalp, the brand fittingly has lust-worthy offerings for hair as well. Remember: Even if buying beauty products doesn't rank on your list of priorities right now (trust us—we get it), take the time to check out their social media, shoot them a like, or share with a friend. A Girl Obsessed. This brand is not so well known among most makeup goers, but if you're an indie fan, Saucebox Cosmetics should be on your radar! They're at Nordstrom and Beautylish. Another that magically ended up in on my list haha, anywho I want to try them out because I'm obsessed with liquid lipsticks . An indie makeup brand can be mainstream, such as Anastasia Beverly Hills and Melt Cosmetics, or it can be niche such as Touch of Glam beauty. They make organic, vegan luxury bath and body products. I LOVE their Colour pencils, too. Whether they sell their products on Etsy or an independent website, several of these brands have amassed quite a cult following in the makeup world. Tamara R. Hello ladies & gents, I was wondering if any of you could recommend some of your favourite smaller makeup brands. The best indie beauty brands to support right now With the industry struggling to survive the coronavirus crisis, great British brands need our custom more than ever 'One of my most used and . Some beauty brands gain a natural traction, and others become all the rage on social media sites like TikTok. Their website is a hot pink, Art Deco wonderland, which perfectly aligns with their girly-yet-chic aesthetic. 2nd Purpose. Chatelier, a luxurious indie beauty brand, offers sustainable choices so you won't ever harm . An example of a brand that is Indie would be Jeffree Star Cosmetics or Morphe, even though they have their own store front, they only sell Morphe. Hi! Sort By. Though the difference with these brands is mainly a business aspect, at its core indie beauty is more than just a brand but a lifestyle. US-based indie brand blog featuring, indie cosmetics, indie fashion, and home goods from independent brands, artists, and ethical organizations. Indie brands are becoming so much more common that even Amazon has an entire beauty category dedicated to indie beauty brands! Baroque. Ms. #7 This is a better quality brand and shouldnt be on the worst list. Bite Beauty French Press Lip Gloss, $26, Sephora Made with good-for-you organic ingredients, this collection of six coffee-inspired lip glosses is the perfect pick-me-up to pair with your morning . ADVERTISEMENT Photo Credit: Instagram/Dose of Colors Dose of Colors is well known for their lively colors and pigments in all forms of makeup. Blog, Makeup 18 indie-brands I want to try in 2018! Started by two best friends in 2015, this indie brand is big on color, sparkle, and shine. By Krista Bennett DeMaio. Usually helmed by someone super passionate about their work, indie brands are more than just their products . The latter is the case for indie beauty brand Melt Cosmetics, which is known for its vivid colors in its products (via Ipsy). However, indie makeup brands can be self-funded or financed by venture capitalists. Please let me know if you know any not on the list or have any recommendations! Best Indie Makeup Companies to Try in 2020. Aromaleigh Cosmetics is an indie brand that creates mineral based cosmetics, and is said to be cruelty free. They also have vegan friendly line of products. Darling Girl Cosmetics is a small company that carries a wide catalog of artisan crafted makeup products. A Study In Polish. 1 ACE Beaute Ace-Beaute-Oceanic . If you want a great indie brand but need instant gratification, you can always pick up Obsessive Compulsive Cosmetics RTWs. Their latest collection is mermaid inspired makeup, but they also have some pretty cool festival makeup too. Now in 2021 the brand is officially 100% cruelty-free and vegan . I like L'Oreal Paris lipsticks and gel liners a lot as they are good quality. As much as I love my go-to brands like Fenty Beauty, Maybelline, Bumble and Bumble, Versed, and more, there's some new talent on the . If anyone is willing to assist it would be greatly appreciated! Products to check out; Mermaid Brushes and Mermaid Life Palette . December 23, 2017 December 18, 2017 BB. A few founders that are changing the beauty biz. The appeal of indie beauty brands is that they're not funded by corporate conglomerates like Procter & Gamble or Unilever. This is a sustainable beauty line. They have a long list of celeb—and beauty editor—fans, and repeatedly come out with luxurious, high-performing products . Espionage Cosmetics / Instagram. ĀTHR BEAUTY. Here are the some of the brands to know from every states. Like the crazy viral rainbow highlighter or uber popular Korean beauty brands, many handmade or indie beauty brands have a devoted cult following. You're probably familiar with the major beauty brands that have been around so long you've even seen them in your grandmother's bathroom. Every formula is crafted with all . There are many great indie brands to shop from. Bay Area Indie Beauty Brands - Makeup. (They even go one step further, donating a part of their profits to an organization seeking to secure basic rights for animals.) Melt Cosmetics. Translated as "to cocoon oneself" in the Nigerian dialect of Ebira, this beauty brands sounds like exactly what we need right now. Three Ships. I'm currently looking for my "the brown" eyeshadow and I want to try a local brand. Espionage Cosmetics. Melt Cosmetics offers their unique "ultra matte" lipsticks for $19.00 each. Indie Makeup Brands JD Glow Cosmetics. Specifically foundation, powders, etc. The Saturday of Black Friday weekend is Small Business Saturday. Usually helmed by someone super passionate about their work, indie brands are more than just their products . Seriously, they're so awesome, you'll be saying, "Bye, Sephora," FOR GOOD. Keep reading for the five eyeshadow palettes from indie beauty brands that you need to know: 1. Here is what I have so far for the indie section. Another amazing indie beauty brand from Australia. L'Oreal Paris is amongst the expensive drugstore brand where the lipstick ranges from 800- 1100 Rupees and somewhat similar is for the foundations. Look no further than these 7 indie makeup brands for the beauty trends, inspiration and love that you deserve! List of 10 Top Best Cosmetics and Makeup Brands in India (2021) 1. oldest. Lisa You don't seem to have enough knowledge on any of these products to judge. Ms. #5 Elf is an animal cruelty free brand, and alot of people like these products including celebrities that have access to the most expensive makeup available. The brand was created by women for all so that they can use makeup as a form . . JD Glow Cosmetics is an up-and-coming makeup brand out of Baton Rouge, Louisiana. Goddess Garden Organics is a small company that makes organic sunscreen products, as well as an entire line of skincare and aromatherapy items. 1. Aether Beauty is an indie brand founded by Tiila Abbitt, former Sephora senior product developer. To prep for matte liquid lipsticks. //Image from Saucebox Cosmetics. Indie Makeup Brands. I don't need, or want, the eyeshadow to be extremely pigmented either, I much prefer a lighter pigmentation, buildable formula. IBY Beauty Desert Vibes Eyeshadow Palette: $20. 8 Bit Cosmetics. Every formula is crafted with all . Ahead, get acquainted with 36 indie beauty brands beauty editors and loyalists are already privy to that you can support now and always. With eyeshadows priced at a low $7.20, you'll get a better quality product while spending less money than you will if you purchase certain drugstore brands. To find out what indie beauty brands are poised to be the Next Big Thing, we turned to Jillian Wright, the co-founder of the Indie Beauty Expo, an annual event held in New York City, Los Angeles . The brand: Around since 2004, Hourglass has been a cruelty-free brand from the very beginning, long before it was the "it" thing to do. Three Ships. You're probably familiar with the major beauty brands that have been around so long you've even seen them in your grandmother's bathroom. Difference Between Cruelty-free And Vegan Makeup What Ingredients Should You Avoid When . MIDAS COSMETICS. As a 100% vegan and totally cruelty-free beauty brand, Pacifica is climbing the ranks as one of the most creative and innovative indie natural . If your in the mood for a throwback, you can see the review I wrote about the Sugarpill Heart Breaker Palette and their loose eyeshadows back in 2012! A co-worker was actually the first person to introduce me to the brand, and she personally swears by its collection of . My favorite indie makeup brands are Jane Iredale (organic makeup - BB cream, concealer pen, lipsticks, and primer), Nudus lipsticks (super pigmented lipsticks with herbal extracts in them), Gressa Skin (serum foundation is like a face serum + foundation in one), Kjaer Weis Cosmetics (their cream makeup is amazing! Our Top Vegan Makeup Brands (2022 Updated) 1 - Ecco Bella (Editor's Choice) 2 - Charlotte Tilbury 4 - Milk Makeup 5 - Everyday Minerals 6 - E.L.F. Protini Polypeptide Cream. 6 Harts Craft Company. Beauty has never been more crowded. Aether Beauty. You might've skipped past them in a beauty aisle or scrolled through them on a website because they look unfamiliar. 1. JD Glow Cosmetics is an up-and-coming makeup brand out of Baton Rouge, Louisiana. After growing tired of paying for products filled with unnecessary chemicals, Connie Lo and Laura Burget decided to take matters into their own hands and create Three Ships Beauty. I wear a ton of indie vegan brands for lipstick, eye shadows, etc. Reddit's 10 Favorite Indie Beauty Brands You Need to Try ASAP. $68.00. An example of a brand that is Indie would be Jeffree Star Cosmetics or Morphe, even though they have their own store front, they only sell Morphe. Almost 4 years later and I can still say that I . Their products are extremely affordable and I have yet to try a . What is an indie makeup brand? If you're looking for new skincare, try shopping around at these six indie beauty brands that won't disappoint. This indie makeup company was created by two women with a vision for high quality, unusually colored lipsticks. Illamasqua has been around for a while, in fact, this indie makeup brand has award winning products professional makeup artists use. Support These Indie Brands This Holiday Season!Holiday shopping is never easy. 365 Days of Color *. One of the more well-known indie makeup brands on this list, Ilia is the clean label you reach for when you want to achieve that natural, your-skin-but-better look. My favorite indie makeup brands are Jane Iredale (organic makeup - BB cream, concealer pen, lipsticks, and primer), Nudus lipsticks (super pigmented lipsticks with herbal extracts in them), Gressa Skin (serum foundation is like a face serum + foundation in one), Kjaer Weis Cosmetics (their cream makeup is amazing! (They even go one step further, donating a part of their profits to an organization seeking to secure basic rights for animals.) 8 As bonafide beauty aficionados, we've explored nearly every corner of social media to discover the latest and greatest trends and . Oct 20, 2021 In an industry that used to be dominated by a handful of corporate beauty giants and big-box retailers (that, of course, we love), it's refreshing—and exciting—to come across a smaller . Last year, I made a list of nine beauty brands I wanted to try in 2019, and it guided my purchases, inspired me to try women-owned and indie brands, and introduced me to products that have become my favorites. The Giant Indie Polish List! Thank you for contributing to MUA! They've stood the test of time, yes, but they had to start somewhere. Eye shadow, lashes, and brushes are currently available, and can all be shipped worldwide. Our love of indie beauty and makeup brands comes down to more than just supporting "the little guy" in a corporate-dominated landscape. L'Oreal Paris. 11 of 28. So, to that end, these are 25 indie beauty brands that you need to know about. Indie makeup brands and other types of indie brands are uniquely positioned with their finger on the pulse . 907 Lacquer. Thanks to the good 'ol internet, people can start their own brands relatively easily. I am making a huge spreadsheet of makeup brands that are cruelty free, not cruelty free, indie, vegan, etc. Trends included sleep, K-beauty, vaginal and sexual wellness products and CBD — obviously . After growing tired of paying for products filled with unnecessary chemicals, Connie Lo and Laura Burget decided to take matters into their own hands and create Three Ships Beauty. The end result is an array of intense, blendable and seriously beautiful shades. Chaos Makeup Pressed Shadow // Reflection $18 Colored Raine Cosmetics Single Shadow // Chocolate $6.99 Colored Raine Cosmetics Single Shadow // Side of Olives $6.99 Colored Raine Cosmetics Single Shadow// Flashy $6.99 Etude House Oh m'Eye Line Liquid Liner $5.05 Kismet Mascara // Onyx $18 Callis Eyelash Adhesive They have a long list of celeb—and beauty editor—fans, and repeatedly come out with luxurious, high-performing products . Similarly, brands owned by parent companies may be mainstream or niche. Fyrinnae Cosmetics has been around for years and is one of the most popular indie makeup brands around.. 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